ASMC Annual Conference
Grow. Share. Learn.
The premier gathering for Apple Authorized Resellers, Service Providers, VARs, and Premier Partners across North America
Three days of networking, education, and exclusive access to Apple executives, industry leaders, and innovative vendors—all designed to help your Apple business thrive.
ASMC Conference 2026
🎉 Registration is Now Open
October 12–14, 2026 • Renaissance Dallas North, Dallas TX • Spots are limited.
Register Now →This Year Is Different
A Bigger Conference. Better Value for You.
ASMC Conference 2026 will be held in partnership with ChannelOne — bringing two strong communities together at the Renaissance Dallas North. This collaboration expands the event footprint while keeping ASMC's dedicated programming fully intact.
For vendors and members alike, the shared model delivers a clear win: lower sponsorship costs, more time with ASMC members, and a closing evening event that's all yours.
Why Vendors Win
What the 2026 shared-event model means for your business.
Reduced Sponsorship Costs
Shared event infrastructure means your sponsorship investment goes further — same visibility, more value, less spend. Rates are down significantly this year.
More Time with ASMC Members
A larger venue and extended schedule creates more natural touchpoints — at meals, receptions, and in the hallways — beyond your dedicated session time.
Focused ASMC Programming
ASMC maintains its own sessions, breakfasts, and lunches — meaning your time with members stays targeted and intentional throughout all three days.
Premium Venue
The Renaissance Dallas North sets the stage for a polished, professional conference experience — the caliber your brand deserves.
Exclusive ASMC Vendor Evening — Oct 14
The conference closes with a dedicated ASMC Vendor Event — a private gathering for ASMC vendors and select ChannelOne guests. A unique cross-community opportunity.
Your 3-Day Schedule
Here's where vendors fit in across the full conference.
Why Attend the ASMC Conference?
Experience the benefits that have made our annual conference the must-attend event for Apple channel professionals
Direct Apple Access
Meet face-to-face with Apple executives and channel representatives. Get your questions answered directly from the source and strengthen your relationship with Apple.
Peer Networking
Connect with 75+ fellow dealers, service providers, and VARs. Share challenges, exchange solutions, and build lasting relationships with peers who understand your business.
Exclusive Education
Attend presentations and workshops led by industry experts. Learn cutting-edge strategies, best practices, and insights you won't find anywhere else.
Vendor Showcase
Discover new products, services, and solutions from top Apple ecosystem vendors. Get exclusive conference deals and build partnerships that drive revenue.
Industry Intelligence
Gain insights into market trends, upcoming Apple initiatives, and competitor strategies. Stay ahead of the curve with information that shapes your business decisions.
Interactive Sessions
Participate in speed networking, roundtable discussions, and breakout sessions. Engage directly with presenters and dive deep into topics that matter to your business.
Your Conference Experience
A powerful three-day journey designed to transform your Apple business
Day 1: Connect & Discover
Registration opens with a welcome reception featuring our vendor fair. Explore booths, meet sponsors, and connect with fellow attendees in a relaxed atmosphere. Network over dinner and set the stage for three days of collaboration.
Day 2: Learn & Engage
General sessions with Apple executives and industry leaders. Speed networking lunch where you'll pitch and learn from every attendee. Breakout sessions on specialized topics. Evening events for deeper connections and relationship building.
Day 3: Strategize & Implement
Focused workshops and member-led discussions. Share best practices, troubleshoot challenges, and develop action plans. Leave with concrete strategies and new partnerships to implement immediately in your business.
What Past Attendees Say
Real feedback from Apple channel professionals who've experienced the ASMC Conference
"The ASMC Conference is hands down the best investment I make all year. The connections I've made and strategies I've learned have directly contributed to our growth. It's the one event I never miss."
"Being able to sit down with Apple reps and get real answers is invaluable. Plus, the vendor relationships I've built at the conference have saved us thousands in operational costs."
"I walked away with actionable strategies that I implemented immediately. Within three months, we saw a 25% increase in service revenue. The conference literally paid for itself many times over."
Who Should Attend?
The ASMC Conference is open to all Apple Authorized channel professionals
Apple Authorized Resellers
Boost your retail strategy and discover new revenue streams
Authorized Service Providers
Learn best practices and connect with parts suppliers
Value Added Resellers
Explore enterprise solutions and B2B opportunities
Apple Premier Partners
Network with peers and strengthen your Apple relationship
Apple Consultants
Expand your service offerings and find collaboration opportunities
Industry Vendors
Connect with decision-makers and showcase your solutions
Registration is Now Open
ASMC Conference 2026 — October 12–14 at the Renaissance Dallas North, Dallas. Register today to secure your spot.